STAND - LE CREUSET Master Interior Design

2020

Valencia Spain

The Le Creuset brand was chosen to develop a stand for the autumn-winter collection. The design makes it possible to highlight its colors, shapes and new products with the framing of the exhibition spaces and the proposed routes.

The concept design is based on its logo, from there the curves are generated that give the user entry to the interior where they have a kitchen, and a series of planes with different heights that play with interaction and perception. The stand is designed with serial modules in fabric,
subject to a linear structure that ties each of the phases and curvatures, this allows it to be visually a light element, but with strength. In addition, it is a modular structure that allows it to be reusable and generate new shapes, different heights.

.

Modular structure that holds the hanging fabrics, allowing different configurations and adapting to different measures and sizes.